Royale Logo

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Royale Logo

Carlos Rovira-3
Hi,

I've been working this week end on a logo for Royale and want to share my
work in progress. Please try the following link:

http://royale.codeoscopic.com/wp-content/uploads/2017/09/royale_logo.png

The concept is a modern icon logo build with simplicity in mind and with
lines and circles that could have multiple uses (black over white, white
over black, colored, outlined, special finish...). The example only shows
some work at the current state. In need more work to be finished.

The logo has various meanings. It's a crown to give the user the main
concept of Royale, something magnificent, superb, best in its class...but
as well tries to give you some key points of the main composition
architecture in Royale, the Strand-Beads concept with a base line (the
strand) that conects circles (beads). So my intention is give the
possibility of various meanings in one logo while try to keep it simple.

The fonts used are "Aclonica" google fonts.

The last example is not finished (gradients are not perfectly done yet and
other things needs more polish) and is only a possible finish but it's
really to show how could it be, but I'm sure I'll be redoing it from
scratch, but I must left it for today.

Although it's still a work in progress I think is worth it to share it with
the community and see reactions and if you think if it will be a good logo
or try another concept.

So please share your thoughts!

Thanks

--
Carlos Rovira
http://about.me/carlosrovira
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Re: Royale Logo

Dave Fisher
It's pretty cool. I like the path overlays - it made me think of the Olympic logo.

Since the project is Apache Royale how would the word Apache be incorporated as a logotype?

Regards,
Dave

Sent from my iPhone

> On Sep 24, 2017, at 1:50 PM, Carlos Rovira <[hidden email]> wrote:
>
> Hi,
>
> I've been working this week end on a logo for Royale and want to share my
> work in progress. Please try the following link:
>
> http://royale.codeoscopic.com/wp-content/uploads/2017/09/royale_logo.png
>
> The concept is a modern icon logo build with simplicity in mind and with
> lines and circles that could have multiple uses (black over white, white
> over black, colored, outlined, special finish...). The example only shows
> some work at the current state. In need more work to be finished.
>
> The logo has various meanings. It's a crown to give the user the main
> concept of Royale, something magnificent, superb, best in its class...but
> as well tries to give you some key points of the main composition
> architecture in Royale, the Strand-Beads concept with a base line (the
> strand) that conects circles (beads). So my intention is give the
> possibility of various meanings in one logo while try to keep it simple.
>
> The fonts used are "Aclonica" google fonts.
>
> The last example is not finished (gradients are not perfectly done yet and
> other things needs more polish) and is only a possible finish but it's
> really to show how could it be, but I'm sure I'll be redoing it from
> scratch, but I must left it for today.
>
> Although it's still a work in progress I think is worth it to share it with
> the community and see reactions and if you think if it will be a good logo
> or try another concept.
>
> So please share your thoughts!
>
> Thanks
>
> --
> Carlos Rovira
> http://about.me/carlosrovira

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Re: Royale Logo

Jeffry Houser
In reply to this post by Carlos Rovira-3

  My first thought is positive.  I like the font and the spacing. But,
if you want a more nitpicky answer...

  A project [or brand] wants to be seen as going upward to greater
heights.  Generally this is communicated by pointing up and/or to the
right.  Fedex and Amazon are two prominent logo examples of this.

  The first thing I saw, right in dead center of the crown, is an
'arrow' pointing down.  Then I see them pointing left and right. Only
two of these 'triangle arrows' point up, and only ones points to the
right. The obvious 'point up' points are rounded.

  The curved line at the bottom of the crown looks like a frown. Or it
combine it the two triangles above and it looks like someone slanting
their eyes, as if upset.

   I'm pulling out too many 'hidden' images. ;)


On 9/24/2017 4:50 PM, Carlos Rovira wrote:

> Hi,
>
> I've been working this week end on a logo for Royale and want to share my
> work in progress. Please try the following link:
>
> http://royale.codeoscopic.com/wp-content/uploads/2017/09/royale_logo.png
>
> The concept is a modern icon logo build with simplicity in mind and with
> lines and circles that could have multiple uses (black over white, white
> over black, colored, outlined, special finish...). The example only shows
> some work at the current state. In need more work to be finished.
>
> The logo has various meanings. It's a crown to give the user the main
> concept of Royale, something magnificent, superb, best in its class...but
> as well tries to give you some key points of the main composition
> architecture in Royale, the Strand-Beads concept with a base line (the
> strand) that conects circles (beads). So my intention is give the
> possibility of various meanings in one logo while try to keep it simple.
>
> The fonts used are "Aclonica" google fonts.
>
> The last example is not finished (gradients are not perfectly done yet and
> other things needs more polish) and is only a possible finish but it's
> really to show how could it be, but I'm sure I'll be redoing it from
> scratch, but I must left it for today.
>
> Although it's still a work in progress I think is worth it to share it with
> the community and see reactions and if you think if it will be a good logo
> or try another concept.
>
> So please share your thoughts!
>
> Thanks
>

--
Jeffry Houser
Technical Entrepreneur
http://www.jeffryhouser.com
203-379-0773

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Re: Royale Logo

OmPrakash Muppirala
In reply to this post by Carlos Rovira-3
I really like it.  Is it possible to see this with the Apache Flex logo
colors?  The colors could provide a continuity for the two project names.

Great work, Carlos!

Thanks,
Om

On Sun, Sep 24, 2017 at 1:50 PM, Carlos Rovira <[hidden email]>
wrote:

> Hi,
>
> I've been working this week end on a logo for Royale and want to share my
> work in progress. Please try the following link:
>
> http://royale.codeoscopic.com/wp-content/uploads/2017/09/royale_logo.png
>
> The concept is a modern icon logo build with simplicity in mind and with
> lines and circles that could have multiple uses (black over white, white
> over black, colored, outlined, special finish...). The example only shows
> some work at the current state. In need more work to be finished.
>
> The logo has various meanings. It's a crown to give the user the main
> concept of Royale, something magnificent, superb, best in its class...but
> as well tries to give you some key points of the main composition
> architecture in Royale, the Strand-Beads concept with a base line (the
> strand) that conects circles (beads). So my intention is give the
> possibility of various meanings in one logo while try to keep it simple.
>
> The fonts used are "Aclonica" google fonts.
>
> The last example is not finished (gradients are not perfectly done yet and
> other things needs more polish) and is only a possible finish but it's
> really to show how could it be, but I'm sure I'll be redoing it from
> scratch, but I must left it for today.
>
> Although it's still a work in progress I think is worth it to share it with
> the community and see reactions and if you think if it will be a good logo
> or try another concept.
>
> So please share your thoughts!
>
> Thanks
>
> --
> Carlos Rovira
> http://about.me/carlosrovira
>
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Re: Royale Logo

Alex Harui-2
In reply to this post by Dave Fisher
Hi Dave,

Is having "Apache" in the logo a requirement?  I'm not convinced every
other Apache project is doing that (or incorporating the feather either).

We do need the "TM" in the logo though.

Thanks,
-Alex

On 9/24/17, 2:35 PM, "Dave Fisher" <[hidden email]> wrote:

>It's pretty cool. I like the path overlays - it made me think of the
>Olympic logo.
>
>Since the project is Apache Royale how would the word Apache be
>incorporated as a logotype?
>
>Regards,
>Dave
>
>Sent from my iPhone
>
>> On Sep 24, 2017, at 1:50 PM, Carlos Rovira <[hidden email]>
>>wrote:
>>
>> Hi,
>>
>> I've been working this week end on a logo for Royale and want to share
>>my
>> work in progress. Please try the following link:
>>
>>
>>https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Froyale.co
>>deoscopic.com%2Fwp-content%2Fuploads%2F2017%2F09%2Froyale_logo.png&data=0
>>2%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7b1b5a7b34438794aed2c178
>>decee1%7C0%7C0%7C636418858678387243&sdata=HjM%2B%2BE%2FzW7rRhf7FQ%2Fa%2Bx
>>kgVs9ds8iHLrlbMAGEc%2Fug%3D&reserved=0
>>
>> The concept is a modern icon logo build with simplicity in mind and with
>> lines and circles that could have multiple uses (black over white, white
>> over black, colored, outlined, special finish...). The example only
>>shows
>> some work at the current state. In need more work to be finished.
>>
>> The logo has various meanings. It's a crown to give the user the main
>> concept of Royale, something magnificent, superb, best in its
>>class...but
>> as well tries to give you some key points of the main composition
>> architecture in Royale, the Strand-Beads concept with a base line (the
>> strand) that conects circles (beads). So my intention is give the
>> possibility of various meanings in one logo while try to keep it simple.
>>
>> The fonts used are "Aclonica" google fonts.
>>
>> The last example is not finished (gradients are not perfectly done yet
>>and
>> other things needs more polish) and is only a possible finish but it's
>> really to show how could it be, but I'm sure I'll be redoing it from
>> scratch, but I must left it for today.
>>
>> Although it's still a work in progress I think is worth it to share it
>>with
>> the community and see reactions and if you think if it will be a good
>>logo
>> or try another concept.
>>
>> So please share your thoughts!
>>
>> Thanks
>>
>> --
>> Carlos Rovira
>>
>><a href="https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fabout.me%">https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fabout.me%
>>2Fcarlosrovira&data=02%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7b1
>>b5a7b34438794aed2c178decee1%7C0%7C0%7C636418858678397248&sdata=XfLDf0scXd
>>1uV6IZUQ8oPRiNslfvAuAAxoCfVcuis%2BE%3D&reserved=0
>

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Re: Royale Logo

Dave Fisher
Hi -

It is not a requirement. I was curious. Having it might help the brand. Certainly the website design will need Apache branding. (Not all project are fully in compliance with brand policy, but we try.)

Regards,
Dave

Sent from my iPhone

> On Sep 24, 2017, at 8:02 PM, Alex Harui <[hidden email]> wrote:
>
> Hi Dave,
>
> Is having "Apache" in the logo a requirement?  I'm not convinced every
> other Apache project is doing that (or incorporating the feather either).
>
> We do need the "TM" in the logo though.
>
> Thanks,
> -Alex
>
>> On 9/24/17, 2:35 PM, "Dave Fisher" <[hidden email]> wrote:
>>
>> It's pretty cool. I like the path overlays - it made me think of the
>> Olympic logo.
>>
>> Since the project is Apache Royale how would the word Apache be
>> incorporated as a logotype?
>>
>> Regards,
>> Dave
>>
>> Sent from my iPhone
>>
>>> On Sep 24, 2017, at 1:50 PM, Carlos Rovira <[hidden email]>
>>> wrote:
>>>
>>> Hi,
>>>
>>> I've been working this week end on a logo for Royale and want to share
>>> my
>>> work in progress. Please try the following link:
>>>
>>>
>>> https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Froyale.co
>>> deoscopic.com%2Fwp-content%2Fuploads%2F2017%2F09%2Froyale_logo.png&data=0
>>> 2%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7b1b5a7b34438794aed2c178
>>> decee1%7C0%7C0%7C636418858678387243&sdata=HjM%2B%2BE%2FzW7rRhf7FQ%2Fa%2Bx
>>> kgVs9ds8iHLrlbMAGEc%2Fug%3D&reserved=0
>>>
>>> The concept is a modern icon logo build with simplicity in mind and with
>>> lines and circles that could have multiple uses (black over white, white
>>> over black, colored, outlined, special finish...). The example only
>>> shows
>>> some work at the current state. In need more work to be finished.
>>>
>>> The logo has various meanings. It's a crown to give the user the main
>>> concept of Royale, something magnificent, superb, best in its
>>> class...but
>>> as well tries to give you some key points of the main composition
>>> architecture in Royale, the Strand-Beads concept with a base line (the
>>> strand) that conects circles (beads). So my intention is give the
>>> possibility of various meanings in one logo while try to keep it simple.
>>>
>>> The fonts used are "Aclonica" google fonts.
>>>
>>> The last example is not finished (gradients are not perfectly done yet
>>> and
>>> other things needs more polish) and is only a possible finish but it's
>>> really to show how could it be, but I'm sure I'll be redoing it from
>>> scratch, but I must left it for today.
>>>
>>> Although it's still a work in progress I think is worth i

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Re: Royale Logo

Justin Mclean
Administrator
Hi,

Having the word apache in the logo is likely to help with branding and trademarks. See for example Apache Hadoop [1], Apache Spark [2], Apache Kafka [3] (and there are others as well i.e. cordova, storm, ant, solr, open office, geode + others and of course the http project).
 
Apache Spark changed their logo a little while back to include Apache and looks like Maven icon has also been updated to include 2 Apache feathers to make a V (don’t recall them being their before). Perhaps the logo could play on the expression “feather in your crown”?

Thanks,
Justin

1. http://hadoop.apache.org
2. http://spark.apache.org
3. https://kafka.apache.org
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Re: Royale Logo

piotrz
In reply to this post by OmPrakash Muppirala
Same as Om I really would like to see the colors in logos which has some
connection to Apache Flex logo. The last logo is closer to that and it's my
favorite.

In the first two split lines brings to me that something is work in
progress, exported from photoshop or something - Not sure whether you
understand my feelings.

Thanks,
Piotr

2017-09-25 3:13 GMT+02:00 OmPrakash Muppirala <[hidden email]>:

> I really like it.  Is it possible to see this with the Apache Flex logo
> colors?  The colors could provide a continuity for the two project names.
>
> Great work, Carlos!
>
> Thanks,
> Om
>
> On Sun, Sep 24, 2017 at 1:50 PM, Carlos Rovira <[hidden email]>
> wrote:
>
> > Hi,
> >
> > I've been working this week end on a logo for Royale and want to share my
> > work in progress. Please try the following link:
> >
> > http://royale.codeoscopic.com/wp-content/uploads/2017/09/royale_logo.png
> >
> > The concept is a modern icon logo build with simplicity in mind and with
> > lines and circles that could have multiple uses (black over white, white
> > over black, colored, outlined, special finish...). The example only shows
> > some work at the current state. In need more work to be finished.
> >
> > The logo has various meanings. It's a crown to give the user the main
> > concept of Royale, something magnificent, superb, best in its class...but
> > as well tries to give you some key points of the main composition
> > architecture in Royale, the Strand-Beads concept with a base line (the
> > strand) that conects circles (beads). So my intention is give the
> > possibility of various meanings in one logo while try to keep it simple.
> >
> > The fonts used are "Aclonica" google fonts.
> >
> > The last example is not finished (gradients are not perfectly done yet
> and
> > other things needs more polish) and is only a possible finish but it's
> > really to show how could it be, but I'm sure I'll be redoing it from
> > scratch, but I must left it for today.
> >
> > Although it's still a work in progress I think is worth it to share it
> with
> > the community and see reactions and if you think if it will be a good
> logo
> > or try another concept.
> >
> > So please share your thoughts!
> >
> > Thanks
> >
> > --
> > Carlos Rovira
> > http://about.me/carlosrovira
> >
>



--

Piotr Zarzycki

mobile: +48 880 859 557
skype: zarzycki10

LinkedIn: http://www.linkedin.com/piotrzarzycki
<https://pl.linkedin.com/in/piotr-zarzycki-92a53552>

GitHub: https://github.com/piotrzarzycki21
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RE: [Non-DoD Source] Royale Logo

Kessler CTR Mark J
In reply to this post by Carlos Rovira-3
Definitely on the right track.  Looks good already.  Lower left is clean and just needs some color.  Lower right the gradients are a bit off, like you already said you are still working them.


-Mark K

-----Original Message-----
From: [hidden email] [mailto:[hidden email]] On Behalf Of Carlos Rovira
Sent: Sunday, September 24, 2017 4:51 PM
To: [hidden email]
Subject: [Non-DoD Source] Royale Logo

Hi,

I've been working this week end on a logo for Royale and want to share my
work in progress. Please try the following link:

http://royale.codeoscopic.com/wp-content/uploads/2017/09/royale_logo.png

The concept is a modern icon logo build with simplicity in mind and with
lines and circles that could have multiple uses (black over white, white
over black, colored, outlined, special finish...). The example only shows
some work at the current state. In need more work to be finished.

The logo has various meanings. It's a crown to give the user the main
concept of Royale, something magnificent, superb, best in its class...but
as well tries to give you some key points of the main composition
architecture in Royale, the Strand-Beads concept with a base line (the
strand) that conects circles (beads). So my intention is give the
possibility of various meanings in one logo while try to keep it simple.

The fonts used are "Aclonica" google fonts.

The last example is not finished (gradients are not perfectly done yet and
other things needs more polish) and is only a possible finish but it's
really to show how could it be, but I'm sure I'll be redoing it from
scratch, but I must left it for today.

Although it's still a work in progress I think is worth it to share it with
the community and see reactions and if you think if it will be a good logo
or try another concept.

So please share your thoughts!

Thanks

--
Carlos Rovira
http://about.me/carlosrovira
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Re: Royale Logo

Harbs
In reply to this post by Alex Harui-2
Some do, some don’t.

From my perspective, if it enhances it, we should add it. If not, leave it out.

Justin’s “feather in the hat” idea is an interesting play on things. I’m not sure if there’s an elegant way to incorporate that.

I like logos to be as simple as possible.

Of the examples so far, I like the overlapping lines in the last one.

I don’t know if there’s some way to make the logo reminiscent of an app.

Harbs

> On Sep 25, 2017, at 6:02 AM, Alex Harui <[hidden email]> wrote:
>
> Hi Dave,
>
> Is having "Apache" in the logo a requirement?  I'm not convinced every
> other Apache project is doing that (or incorporating the feather either).
>
> We do need the "TM" in the logo though.
>
> Thanks,
> -Alex
>
> On 9/24/17, 2:35 PM, "Dave Fisher" <[hidden email]> wrote:
>
>> It's pretty cool. I like the path overlays - it made me think of the
>> Olympic logo.
>>
>> Since the project is Apache Royale how would the word Apache be
>> incorporated as a logotype?
>>
>> Regards,
>> Dave
>>
>> Sent from my iPhone
>>
>>> On Sep 24, 2017, at 1:50 PM, Carlos Rovira <[hidden email]>
>>> wrote:
>>>
>>> Hi,
>>>
>>> I've been working this week end on a logo for Royale and want to share
>>> my
>>> work in progress. Please try the following link:
>>>
>>>
>>> https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Froyale.co
>>> deoscopic.com%2Fwp-content%2Fuploads%2F2017%2F09%2Froyale_logo.png&data=0
>>> 2%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7b1b5a7b34438794aed2c178
>>> decee1%7C0%7C0%7C636418858678387243&sdata=HjM%2B%2BE%2FzW7rRhf7FQ%2Fa%2Bx
>>> kgVs9ds8iHLrlbMAGEc%2Fug%3D&reserved=0
>>>
>>> The concept is a modern icon logo build with simplicity in mind and with
>>> lines and circles that could have multiple uses (black over white, white
>>> over black, colored, outlined, special finish...). The example only
>>> shows
>>> some work at the current state. In need more work to be finished.
>>>
>>> The logo has various meanings. It's a crown to give the user the main
>>> concept of Royale, something magnificent, superb, best in its
>>> class...but
>>> as well tries to give you some key points of the main composition
>>> architecture in Royale, the Strand-Beads concept with a base line (the
>>> strand) that conects circles (beads). So my intention is give the
>>> possibility of various meanings in one logo while try to keep it simple.
>>>
>>> The fonts used are "Aclonica" google fonts.
>>>
>>> The last example is not finished (gradients are not perfectly done yet
>>> and
>>> other things needs more polish) and is only a possible finish but it's
>>> really to show how could it be, but I'm sure I'll be redoing it from
>>> scratch, but I must left it for today.
>>>
>>> Although it's still a work in progress I think is worth it to share it
>>> with
>>> the community and see reactions and if you think if it will be a good
>>> logo
>>> or try another concept.
>>>
>>> So please share your thoughts!
>>>
>>> Thanks
>>>
>>> --
>>> Carlos Rovira
>>>
>>> <a href="https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fabout.me%">https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fabout.me%
>>> 2Fcarlosrovira&data=02%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7b1
>>> b5a7b34438794aed2c178decee1%7C0%7C0%7C636418858678397248&sdata=XfLDf0scXd
>>> 1uV6IZUQ8oPRiNslfvAuAAxoCfVcuis%2BE%3D&reserved=0
>>
>

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Re: Royale Logo

Alex Harui-2
IMO, not only if it makes the logo look better, but also if having the
word "Apache" in the logo (or the feather) will help attract or keep
users.  We will certainly give Apache attribution elsewhere as we should
and as required.  I'm unclear whether "Apache" is considered a positive,
neutral, or negative in the eyes of other web app developers that the
"Royale" brand is trying to target.  I would guess "Apache" is a positive
for folks migrating Flex apps, but I think we are still thinking of using
"FlexJS" for that package.  I'm not clear that non-Apache folks have a
strong association with the feather and Apache.

I googled "Royale logo" and most of those did not have a crown (that's
good, less likely for confusion with ours).  I also googled "Crown logo"
to feel better that there would also be less chance for confusion with
some existing logo.  I didn't see anything that looked like what Carlos is
proposing (also good).  I did see that many crown logos have a "frown"
that Jeffry mentioned.  Many others have a flat bottom, and some are
"tilted back" to show an oval perspective of the round bottom of the crown.

I am mindful that Carlos is generously volunteering his time and energy on
this logo as well as other web design, so I'm fine if at some point he
says "out of time, gotta move on to the next thing".  Whatever state the
logo is in at that point will be fine with me.  It sounds like projects
can tweak their logos "later" anyway.

I couldn't find any "rules" about whether we have flexibility about where
"Apache" can go in a logo.  For sure, "Apache Royale" and "Royale" are
going to be trademarks of the ASF, but I was wondering whether if we try
to incorporate "Apache" it has to visually go before the word Royale or
whether we have the option of putting in small print at the bottom of the
logo "by Apache", "an Apache project", "TM Apache Software Foundation" or
that trick where a line or curve in the artwork is actually composed of
small type, and things like that.

My 2 cents,
-Alex

On 9/25/17, 2:41 AM, "Harbs" <[hidden email]> wrote:

>Some do, some don’t.
>
>From my perspective, if it enhances it, we should add it. If not, leave
>it out.
>
>Justin’s “feather in the hat” idea is an interesting play on things. I’m
>not sure if there’s an elegant way to incorporate that.
>
>I like logos to be as simple as possible.
>
>Of the examples so far, I like the overlapping lines in the last one.
>
>I don’t know if there’s some way to make the logo reminiscent of an app.
>
>Harbs
>
>> On Sep 25, 2017, at 6:02 AM, Alex Harui <[hidden email]>
>>wrote:
>>
>> Hi Dave,
>>
>> Is having "Apache" in the logo a requirement?  I'm not convinced every
>> other Apache project is doing that (or incorporating the feather
>>either).
>>
>> We do need the "TM" in the logo though.
>>
>> Thanks,
>> -Alex
>>
>> On 9/24/17, 2:35 PM, "Dave Fisher" <[hidden email]> wrote:
>>
>>> It's pretty cool. I like the path overlays - it made me think of the
>>> Olympic logo.
>>>
>>> Since the project is Apache Royale how would the word Apache be
>>> incorporated as a logotype?
>>>
>>> Regards,
>>> Dave
>>>
>>> Sent from my iPhone
>>>
>>>> On Sep 24, 2017, at 1:50 PM, Carlos Rovira <[hidden email]>
>>>> wrote:
>>>>
>>>> Hi,
>>>>
>>>> I've been working this week end on a logo for Royale and want to share
>>>> my
>>>> work in progress. Please try the following link:
>>>>
>>>>
>>>>
>>>>https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Froyale.
>>>>co
>>>>
>>>>deoscopic.com%2Fwp-content%2Fuploads%2F2017%2F09%2Froyale_logo.png&data
>>>>=0
>>>>
>>>>2%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7b1b5a7b34438794aed2c1
>>>>78
>>>>
>>>>decee1%7C0%7C0%7C636418858678387243&sdata=HjM%2B%2BE%2FzW7rRhf7FQ%2Fa%2
>>>>Bx
>>>> kgVs9ds8iHLrlbMAGEc%2Fug%3D&reserved=0
>>>>
>>>> The concept is a modern icon logo build with simplicity in mind and
>>>>with
>>>> lines and circles that could have multiple uses (black over white,
>>>>white
>>>> over black, colored, outlined, special finish...). The example only
>>>> shows
>>>> some work at the current state. In need more work to be finished.
>>>>
>>>> The logo has various meanings. It's a crown to give the user the main
>>>> concept of Royale, something magnificent, superb, best in its
>>>> class...but
>>>> as well tries to give you some key points of the main composition
>>>> architecture in Royale, the Strand-Beads concept with a base line (the
>>>> strand) that conects circles (beads). So my intention is give the
>>>> possibility of various meanings in one logo while try to keep it
>>>>simple.
>>>>
>>>> The fonts used are "Aclonica" google fonts.
>>>>
>>>> The last example is not finished (gradients are not perfectly done yet
>>>> and
>>>> other things needs more polish) and is only a possible finish but it's
>>>> really to show how could it be, but I'm sure I'll be redoing it from
>>>> scratch, but I must left it for today.
>>>>
>>>> Although it's still a work in progress I think is worth it to share it
>>>> with
>>>> the community and see reactions and if you think if it will be a good
>>>> logo
>>>> or try another concept.
>>>>
>>>> So please share your thoughts!
>>>>
>>>> Thanks
>>>>
>>>> --
>>>> Carlos Rovira
>>>>
>>>>
>>>>https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fabout.m
>>>>e%
>>>>
>>>>2Fcarlosrovira&data=02%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7
>>>>b1
>>>>
>>>>b5a7b34438794aed2c178decee1%7C0%7C0%7C636418858678397248&sdata=XfLDf0sc
>>>>Xd
>>>> 1uV6IZUQ8oPRiNslfvAuAAxoCfVcuis%2BE%3D&reserved=0
>>>
>>
>

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Re: Royale Logo

Harbs
When I said “enhance”, I meant both in terms of design and in terms of message. I too am not sure where Apache will be an attraction or not. I’d be very interested in what others think.

One of the first projects I looked at when seeing how they did it was Struts (considering it’s in the news and all) ;-)

They don’t have Apache or the feather in the logo, but they mention Apache in the main header and have a link back to apache.org <http://apache.org/> in the top right.[1]
Eagle’s site is nice. They have a feather as their logo. It does not look at all like the Apache feather, but it likely got inspiration from that.[2]
CouchDB has Apache very deemphasized.[3]

Other projects have varying degrees of emphasizing the Apache name and/or the feather. (for example[4][5][6])

It seems to me we should put together the best message we can and how the Apache brand fits into that is part of the bigger picture.

[1]https://struts.apache.org/ <https://struts.apache.org/>
[2]http://eagle.apache.org/ <http://eagle.apache.org/>
[3]http://couchdb.apache.org/ <http://couchdb.apache.org/>
[4]http://hadoop.apache.org/ <http://hadoop.apache.org/>
[5]http://helix.apache.org/ <http://helix.apache.org/>
[6]https://openoffice.apache.org/ <https://openoffice.apache.org/>

> On Sep 25, 2017, at 7:27 PM, Alex Harui <[hidden email]> wrote:
>
> IMO, not only if it makes the logo look better, but also if having the
> word "Apache" in the logo (or the feather) will help attract or keep
> users.  We will certainly give Apache attribution elsewhere as we should
> and as required.  I'm unclear whether "Apache" is considered a positive,
> neutral, or negative in the eyes of other web app developers that the
> "Royale" brand is trying to target.  I would guess "Apache" is a positive
> for folks migrating Flex apps, but I think we are still thinking of using
> "FlexJS" for that package.  I'm not clear that non-Apache folks have a
> strong association with the feather and Apache.
>
> I googled "Royale logo" and most of those did not have a crown (that's
> good, less likely for confusion with ours).  I also googled "Crown logo"
> to feel better that there would also be less chance for confusion with
> some existing logo.  I didn't see anything that looked like what Carlos is
> proposing (also good).  I did see that many crown logos have a "frown"
> that Jeffry mentioned.  Many others have a flat bottom, and some are
> "tilted back" to show an oval perspective of the round bottom of the crown.
>
> I am mindful that Carlos is generously volunteering his time and energy on
> this logo as well as other web design, so I'm fine if at some point he
> says "out of time, gotta move on to the next thing".  Whatever state the
> logo is in at that point will be fine with me.  It sounds like projects
> can tweak their logos "later" anyway.
>
> I couldn't find any "rules" about whether we have flexibility about where
> "Apache" can go in a logo.  For sure, "Apache Royale" and "Royale" are
> going to be trademarks of the ASF, but I was wondering whether if we try
> to incorporate "Apache" it has to visually go before the word Royale or
> whether we have the option of putting in small print at the bottom of the
> logo "by Apache", "an Apache project", "TM Apache Software Foundation" or
> that trick where a line or curve in the artwork is actually composed of
> small type, and things like that.
>
> My 2 cents,
> -Alex
>
> On 9/25/17, 2:41 AM, "Harbs" <[hidden email]> wrote:
>
>> Some do, some don’t.
>>
>> From my perspective, if it enhances it, we should add it. If not, leave
>> it out.
>>
>> Justin’s “feather in the hat” idea is an interesting play on things. I’m
>> not sure if there’s an elegant way to incorporate that.
>>
>> I like logos to be as simple as possible.
>>
>> Of the examples so far, I like the overlapping lines in the last one.
>>
>> I don’t know if there’s some way to make the logo reminiscent of an app.
>>
>> Harbs
>>
>>> On Sep 25, 2017, at 6:02 AM, Alex Harui <[hidden email]>
>>> wrote:
>>>
>>> Hi Dave,
>>>
>>> Is having "Apache" in the logo a requirement?  I'm not convinced every
>>> other Apache project is doing that (or incorporating the feather
>>> either).
>>>
>>> We do need the "TM" in the logo though.
>>>
>>> Thanks,
>>> -Alex
>>>
>>> On 9/24/17, 2:35 PM, "Dave Fisher" <[hidden email]> wrote:
>>>
>>>> It's pretty cool. I like the path overlays - it made me think of the
>>>> Olympic logo.
>>>>
>>>> Since the project is Apache Royale how would the word Apache be
>>>> incorporated as a logotype?
>>>>
>>>> Regards,
>>>> Dave
>>>>
>>>> Sent from my iPhone
>>>>
>>>>> On Sep 24, 2017, at 1:50 PM, Carlos Rovira <[hidden email]>
>>>>> wrote:
>>>>>
>>>>> Hi,
>>>>>
>>>>> I've been working this week end on a logo for Royale and want to share
>>>>> my
>>>>> work in progress. Please try the following link:
>>>>>
>>>>>
>>>>>
>>>>> https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Froyale.
>>>>> co
>>>>>
>>>>> deoscopic.com%2Fwp-content%2Fuploads%2F2017%2F09%2Froyale_logo.png&data
>>>>> =0
>>>>>
>>>>> 2%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7b1b5a7b34438794aed2c1
>>>>> 78
>>>>>
>>>>> decee1%7C0%7C0%7C636418858678387243&sdata=HjM%2B%2BE%2FzW7rRhf7FQ%2Fa%2
>>>>> Bx
>>>>> kgVs9ds8iHLrlbMAGEc%2Fug%3D&reserved=0
>>>>>
>>>>> The concept is a modern icon logo build with simplicity in mind and
>>>>> with
>>>>> lines and circles that could have multiple uses (black over white,
>>>>> white
>>>>> over black, colored, outlined, special finish...). The example only
>>>>> shows
>>>>> some work at the current state. In need more work to be finished.
>>>>>
>>>>> The logo has various meanings. It's a crown to give the user the main
>>>>> concept of Royale, something magnificent, superb, best in its
>>>>> class...but
>>>>> as well tries to give you some key points of the main composition
>>>>> architecture in Royale, the Strand-Beads concept with a base line (the
>>>>> strand) that conects circles (beads). So my intention is give the
>>>>> possibility of various meanings in one logo while try to keep it
>>>>> simple.
>>>>>
>>>>> The fonts used are "Aclonica" google fonts.
>>>>>
>>>>> The last example is not finished (gradients are not perfectly done yet
>>>>> and
>>>>> other things needs more polish) and is only a possible finish but it's
>>>>> really to show how could it be, but I'm sure I'll be redoing it from
>>>>> scratch, but I must left it for today.
>>>>>
>>>>> Although it's still a work in progress I think is worth it to share it
>>>>> with
>>>>> the community and see reactions and if you think if it will be a good
>>>>> logo
>>>>> or try another concept.
>>>>>
>>>>> So please share your thoughts!
>>>>>
>>>>> Thanks
>>>>>
>>>>> --
>>>>> Carlos Rovira
>>>>>
>>>>>
>>>>> https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fabout.m
>>>>> e%
>>>>>
>>>>> 2Fcarlosrovira&data=02%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7
>>>>> b1
>>>>>
>>>>> b5a7b34438794aed2c178decee1%7C0%7C0%7C636418858678397248&sdata=XfLDf0sc
>>>>> Xd
>>>>> 1uV6IZUQ8oPRiNslfvAuAAxoCfVcuis%2BE%3D&reserved=0
>>>>
>>>
>>
>

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Re: Royale Logo

Alex Harui-2
In reply to this post by Alex Harui-2


On 9/25/17, 9:27 AM, "Alex Harui" <[hidden email]> wrote:

> or
>that trick where a line or curve in the artwork is actually composed of
>small type, and things like that.

FWIW, Here's an example of what I meant above:

https://lh4.googleusercontent.com/-K5rWzpO9gsc/UAEzmL8Pv4I/AAAAAAAAE0U/Wkjn
f7sTioE/s2016/TypographicBicycle_AARLINE_14x8.5%5B1%5D.png

The bottom "line" of our crown logo could be the string "Apache Software
Foundation".

-Alex

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Re: Royale Logo

Carlos Rovira
Hi,

many thanks for the feedback. Very valuable and is great in order for me to
know the direction we all want for the logo. I'll try to put some thoughts
on various things exposed in the thread:

1.- The creative process is, in my experience an iterative one. As much
iterations, you should get a better result. So I'm not done for the final
logo yet, but is great to see it's on the right track.

2.- Apache could fit in the logo, as we did with Apache Flex, or as we see
in examples posted. I see it with same but small font. Or as Alex said "by
Apache" or something like that. I prefer not confuse the logo with the text
since this should end in less clear results.

3.- For colors, some of you pointed to have the multicolor as in Apache
Flex. While I try to figure it is dificult to see It in my head since this
logo is more simple than the other one. I think we don't need such
reference to Apache Flex. Moreover we want to create something from scratch
and one of the initial motivations was get rid of the Flex brand since we
want to compete in the new world of actual frameworks.

4.- Regarding efforts, and as I mention in the first point, is normal to go
for other parts (web site part) and build those other pieces that can help
to iterate more this one, and the same for those other parts until we feel
we reach a good state.

5.- The first two versions (with dashed line) was only showed to show you
wireframe design lines. That should not be used (maybe some in that line
could be used for a "labs" part on our site, or something like that). My
intention was only to show the creative process.

6.- As Harbs I prefer logos as simple as possible. I think this one is "on
the limits", and maybe I could propose another one more simple but with
less meaning. Must to think about it.

7.- The final one with gradients is only and example of finish. I could
iterate over it, or change it completely depending on the rest of the web.
I depends totally on the final web design. the other ones (black over
white, white over black, outlined, ....) are needed to use in specific
cases, pages, footers, menus, or things like that)

8.- I'll have the TM into account for final version

So, many thanks again for your comments. My plans in the next days are to
continue in other task (web site design), and will come again over the logo
to continue refinement and propose a final one. I'll continue to showing
things as I can depending on my progress.

Carlos









2017-09-25 19:30 GMT+02:00 Alex Harui <[hidden email]>:

>
>
> On 9/25/17, 9:27 AM, "Alex Harui" <[hidden email]> wrote:
>
> > or
> >that trick where a line or curve in the artwork is actually composed of
> >small type, and things like that.
>
> FWIW, Here's an example of what I meant above:
>
> https://lh4.googleusercontent.com/-K5rWzpO9gsc/UAEzmL8Pv4I/
> AAAAAAAAE0U/Wkjn
> f7sTioE/s2016/TypographicBicycle_AARLINE_14x8.5%5B1%5D.png
>
> The bottom "line" of our crown logo could be the string "Apache Software
> Foundation".
>
> -Alex
>
>


--

<http://www.codeoscopic.com>

Carlos Rovira

Director General

M: +34 607 22 60 05

http://www.codeoscopic.com

http://www.avant2.es


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